He Said
She Said


The popular “He Said She Said” label is the fun and quirky entry level wine for The Lake House Denmark. The ‘couple in the boat’ are the characters from the mid-range Postcard Series, this time featured much more prominently, with a humorous take on relationship miscommunications between men and women. 

He says “wrong way down”, she says “right way up” and before you know it things have gone all topsy-turvy. Frustrating at times, yet never dull, it’s best discussed over a good bottle of wine! The naming and label is designed to inspire conversation and spark a healthy debate at the dinner table.

Illustration by WPDIstuf

Brand Identity
Brand Positioning
Brand Story
Wine Shipper
Wine Branding
Copy Writing
Art Direction
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