Le Marais

PREMIUM WINE BRANDING.

Le Marais is a natural, sweet dessert wine from south Africa. This wine style was coveted in eighteenth-century French royal courts, so the bottle and swing tag pays homage to the elaborate ornamentation of the time. 

Wine tasting notes are often very descriptive, so the fruit and flowers depicted in the lady's head-piece refer to the perfumed floral notes and ripe fruit flavours of the wine.

Whilst the original Le Marais label won a highly regarded Communication Arts Award of Excellence, the client wanted to design a bottle specifically for Le Marais. The result is a unique, elegant bottle and glass stopper, embellished with gold foil, and encased in a custom presentation box. Something truly special.

Le Marais was selected for inclusion in the highly regarded Communication Arts Design Annual 2018 and also won Silver in the 2018 PADC Skulls Awards for packaging design.

Brand Identity
Brand Positioning
Brand Story
Packaging
Wine Branding
Illustration
Copy Writing
Art Direction
Print Management