Merum means ‘pure and unadulterated’ in Latin. Merum Estate is set in Pemberton, Western Australia, a pristine location where 85% of the region remains under native vegetation. For this mid-level range of wines, a fantasy ‘floating world’ was created consisting of a collection of plants and animals endemic to the area.
The working ecosystem revolves around a towering Karri tree, a native species for which Pemberton is renowned. The botanical styled illustration works both as a whole image, and also when separated into four segments, a quarter appearing on each label. The labels are then embellished with silver foiling and a raised UV varnish for tactility.
Illustration by WPDIstuf