Merum Estate

PREMIUM WINE BRANDING.

The label for Merum Estate’s Premium Range is a stylised interpretation of the ‘floating world’ illustration from Merum Estate’s Signature Range.

The illustration has been simplified into smaller icons of each plant and animal, which is then arranged in a ring to represent the ‘world’ of Merum Estate. This ring also visually embodies Merum’s tagline 'Pure World, Pure Wine'.
 

Brand Identity
Brand Positioning
Brand Story
Packaging
Wine Branding
Illustration
Copy Writing
Art Direction
Print Management