BRANDING & PACKAGING.
Orgamix sources superfoods from around the world to produce and provide well priced, pure and natural products. They required a rebrand that communicated that the brand and its products were raw and natural and overall didn’t look ‘too polished’.
The logo is a simple hand graphic, with seeds, berries, herbs and a droplet to represent Orgamix's core ingredients and convey that the products are supplied in their natural form as much a possible after being picked.
Typography and illustrations convey a sense of rawness, with a graphic system designed to adapt across over numerous products such as bags, jars, bottles, canisters and cans for continuity and to build brand recognition.