Singlefile X

PREMIUM WINE BRANDING.

Singlefile Wines are located in The Great Southern wine region of Western Australia. They wanted to have an experimental label separate to their main ranges under which they could feature limited edition, small batch wines.

The Singlefile X label was created to showcase unique small parcels of fruit that stood out during the winemaking process. It may be that an unusual variety is used, or a section of the vineyard ripens differently, or that the wine has unusual characteristics, and it may only be just a barrel or two.

These ‘uncommon wines set aside for discovery and pleasure’ are presented under the small batch label Singlefile X. Inspiration was taken from how winemakers mark barrels with chalk, and in this case how a barrel would be marked as something special to watch - often with a large cross.

The unstructured and raw design also features handwritten text on the label as if taken directly from the winemakers journal, and shows the personal relationship that the winemaker has with each particular wine.

Printed on thick, uncoated stock with gold foiling and sequential numbering, and dipped in gold wax so that each bottle is special and unique.

Images supplied by Multi-Color Australia

Packaging
Wine Branding
Copy Writing
Art Direction
Print Management